Louis Vuitton Imagination

Imagination. The key to the audacity, success and drive of the creatives who make the wildest dreams a reality. An immaterial energy that is nurtured by travel and experiences that forge a new state of mind. A creative impulse that has always guided Jacques Cavallier Belletrud.

With an over-generous dose of Ambrox — perfumery’s white gold — the Master Perfumer reinvents the ambery accord to express a sensual and contemporary masculine elegance. Its contrasts appear upon contact with noble citrus and black tea from China extracted with CO2, a magical ingredient that carries within it the soul of travel. With Imagination, the spirit rises, escapes and conquers new paths of freedom.